I am Himani, a product designer from Raleigh.
I started my professional career as a graphic designer, after completing my Bachelor’s degree in Advertising and Marketing, and shortly after getting a certification in Print Media, Visual Effects & Motion Graphics I entered the world of broadcast.
During my career, I have worked for leading broadcasters around the world as a real-time broadcast designer. I started working as a Designer for a broadcasting graphics company called Wasp3d, then went on to become a Product Specialist. As a product specialist, working on several projects that had me work directly with clients, understanding their needs, and coming up with solutions in form of product features, I discovered my passion for product designing.
Project 01
FinWiz Client
The business application of Wasp3d's Workflow
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"FinWiz", the feed handler module of the WASP3D Business graphics workflow communicates with most wire-feeds to extract the latest data and make it available for instantaneous on-air playout.
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Zee Business, India uses WASP3D Business Graphics Broadcast Services to cater to all its custom business graphic template requirements.
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MY ROLE
I worked as the primary designer for this module with input from the development team and my direct manager. The design team consisted of myself, another visual designer, and a content designer.
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I was responsible for concept development, wireframe design, and low fidelity prototyping. I visited customers to conduct contextual inquiries, document their observations, and synthesize their findings to inform their design solutions.
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I led a weekly cross-functional checkpoint meeting to get Product Management, UI Development, & Backend Development together to collaborate and share progress.
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Prepare test case scenarios & train testing team members on new features.
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ROLE & DURATION
Lead Product Designer
Product Thinking, Research: User & Market,
Information Architecture, Interaction , Visual design, Prototyping & Testing
Team: Product Manager , Product Designer
Development Team & Testing Team
(Jan 2015- Dec 2016)
MY DESIGN PROCESS
OVERVIEW
The application is used to populate real-time data updates & live feeds from third-party business data providers, (Money line, Reuters, local newswires, etc.), into the templates & save their graphics directly into the rundown and make it available for instantaneous on-air playout. It supports on-air real-time updates at the press of a button, even with graphics already on-air.
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Module was divided into three major parts- Data Entry, Sheet Terimal & Rundown for triggering graphics on-air.
CHALLENGES
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Was to understand both the business and the user needs that a product addresses before creating a design solution.
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Unraveling and understanding complex stock market operations.
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Considering platform-wide consistency while understanding the unique product needs.
“Design is not just what it looks like and feels like. Design is how it works.”
- Steve Jobs
TARGET USERS
The target users of the application are producers and journalists, graphic artists, and production control room operators working in a business channel.
RESEARCH & PLANNING
When this project started I conducted several interviews with both users and stakeholders to understand the current limitations from both a front and back end perspective to design a holistic solution. I also studied competitors' product to see what features they are offering and their workflow.
Methods
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Platform consistency analysis
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Competitive analysis
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User Workflow
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Experience mapping
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Contextual inquiry
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Usability Testing
FINAL PRODUCT
After several iterations balancing the requests from the stakeholders & internal design teams, the final product was launched successfully. Though the product is ready & running, it has to evolve with user needs, and as your competition does.
Data Entry
Sheet Terminal
FinWiz Addin in the Design application
More Projects
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Nectar Client
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